March 13, 2009
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Sabra Dipping, of Astoria, N.Y., launches its first national advertising campaign for its hummus this month in Seattle, Cincinnati and Pittsburgh. A spokeswoman said Seattle was selected because of its "progressive" food lovers and "heavily entrenched dippers" — women ages 35 to 64 who are into dips and spreads. And a tidbit within a tidbit: The TV spot features an actor whose character was murdered on "Desperate Housewives" earlier this week. — MA
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