R&FF Retailer

December 8, 2009
Circulation: 20,500


Sabra Foods Appoints StrawberryFrog New Agency of Record

Astoria, NY December 8 2008 -- Sabra (www.sabra.com) the leading manufacturer of refrigerated Mediterranean dips and spreads, has announced that StrawberryFrog (www.StrawberryFrog.com) will be the company's new advertising agency of record.

"We're happy to appoint StrawberryFrog as our new advertising and communications agency. We selected StrawberryFrog as our partner for their exceptional insight, creative excellence and proven track record of delivering effective and innovative advertising," said Rodrigo Troni, Sabra's Chief Marketing Officer. "StrawberryFrog joins us at a very exciting time for the company, when we are making important product and marketing investments in a mass movement for new and tastier food experiences."

Sabra is a very special brand with tremendous momentum, I don't think I've come across anything like this in my career. Our mandate is to work in close cooperation with Sabra's management to turn this momentum into a Cultural Movement that invites consumers to be part of something bigger and more meaningful. We are thrilled to begin a relationship with Sabra in this new chapter of the brand's growth.

"This relationship between Sabra and StrawberryFrog is especially rewarding because Sabra has taught us about how America's food desires are radically evolving. Sabra's mass appeal is a phenomenon that is redefining the culture of food in the United States at a time of change," Troni continues, "StrawberryFrog joins us at a very exciting time for the company, when we are making important product and marketing investments in a mass movement for new and tastier food experiences."


About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC. of Astoria, New York, makes a wide and outstandingly delicious range of refrigerated Mediterranean dips and spreads. Using fresh herbs and spices, authentic Mediterranean recipes and healthy vegetables, the dips and spreads are richer, smoother and tastier. All of the products are beautifully presented, certified kosher and vegetarian and available across the nation. With over +50% growth in the past 52 weeks, Sabra is leading its category according to recent IRI reports. Sabra's rapid growth and category leadership sparked interest from food industry leaders PepsiCo and the Strauss Group, which own equal shares of the company in a joint venture created earlier this year. Visit www.sabra.com.