SELF

September, 2009
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2009 Healthy Food Awards: Shopping list

Refrigerated Foods
Sabra Classic Hummus

Women's Health Mag

September, 2009
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BEST PACKAGED FOODS

Hummus
Sabra Sun Dried Tomato Hummus
Velvety hummus kicked up with sun-dried tomato. Fights heart disease; promotes weight loss.
Per 2 Tbsp: 60 cal, 5 g fat (0 g sat), 3 g carbs, 140 mg sodium, 1 g fiber, 1 g protein

Good Housekeeping

Taste Test: Classic Flavor Hummus Dip
March, 2009
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Our volunteers tested 10 different samples of classic flavor hummus

The word means chickpea in Arabic, but to us, it’s a luscious Middle Eastern dip. Until the mid-1990s, hummus was unfamiliar to many Americans; now it’s a multimillion-dollar industry. No wonder — made nutty and tangy by its blend of chickpeas, tahini, garlic, and lemon, hummus is perfect as a snack or as part of a meal. Bonus: It’s low in saturated fat, full of fiber, and rich in protein. We found countless variations, from horseradish to chipotle. To keep it simple, we stuck to the classic flavor of five national brands. Our volunteers tried 10 different samples — while some left tasters complaining of “sour” flavors and “pasty” textures, the winners were so good, we couldn’t stop eating. Dig into these results.

First place: Two Sabra varieties, Chunky Hummus and Hummus & Tahini, tied for top billing (despite their names, these are Sabra’s “basic” versions). What split the vote was texture: Some tasters went for creamy, while others preferred chunky. Volunteers found both types “bright” and “flavorful,” with the natural tastes of chickpea and sesame shining through.

RachaelRayMag

Big Bite: Hummus
March, 2009
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Hummus or hummos—however it's spelled on the packaging, these chickpea spreads are the best of the bunch.

BEST ODDBALL

Sabra Sun Dried Tomatoes Hummus
Sun-dried tomatoes are the center of attention here. A "supersmooth" chickpea base orbits "chewy, bright bits" of tomato. Just don’t let the crudités platter have all the fun: One taster raved that this "full-bodied and intense" hummus would add much-needed zest to a turkey sandwich. ($4 for 10 ounces, available at most grocery stores)

The Six O'Clock SCRAMBLE

More On Sabra Hummus Coupon
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A subscriber had a question about this week’s Sabra coupon (save $1.50 on Sabra hummus in Vol. 284). She was hesitant to print the coupon for fear that she would be automatically added to Sabra’s mailing list. This didn’t sound right to me, so I checked with Sabra and their answer is no–but if you want to, you can sign up for their mailiing list on their fan site. You can also follow sabra on Twitter @sabrahummus.

Boston FOOD&WINE

Sabra Hummus vs. Simply Enjoy — NO Comparrison
Saturday, January 17, 2009
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Sabra Hummus is the best commercial hummus I have found to date. I have pretty much tried all the traditional store brands you can get in this area, as well as some in NJ, OH and FL. Nothing compares to Sabra and some brands are downright inedible (especially those in OH and FL — people must not eat hummus there).

So… when I was shopping at Stop & Shop in Dedham and saw that they had come out with a Simply Enjoy brand of hummus — which, incidentally, was located right next to the Sabra brand and comes in the exact same size and shaped container… I figured, why not? It was almost a dollar cheaper and I have had rather good results and success with S & S’s Simply Enjoy brand.

I finished up the existing Sabra container I had by wiping the remnants up with my pita. Pure goodness…

Then I cracked open the Simply Enjoy brand, dragged my finger right through the middle of the container (hey, I was home alone… no one has to know, okay?) and took a taste….

AWFUL… Inedible… It even smelled bad. The conatiner is still in my ‘fridge and will most likely land itself in the sink soon — to be rinsed out and recycled. I can’t eat the stuff.

It was bitter, not creamy enough and just didn’t taste good. It was acutally quite bad. I will not be buying it again and will continue to cough up the ridiculous cost of Sabra because it’s just that good.

BRANDWEEK

Sabra Hummus Breaks National Campaign
Tuesday, March 03, 2009
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Sabra, a hummus brand partially owned by Frito-Lay, is launching its first national ad campaign this month, an effort that beckons consumers to enjoy a taste of the Mediterranean without leaving home.

The TV, print and online campaign is also the first from New York agency StrawberryFrog. The campaign aims to acknowledge the clichés of traditional food advertising but subvert them by taking an unexpected direction.

A TV ad, for instance, shows a middle-aged couple sampling the hummus along with some wine as they observe a sunset. "It's like our own Mediterranean vacation," says the father. A second later, an object comes crashing through a window behind them and it is made clear that they are at home and their teenage son is throwing a party. "I thought you said your parents were in the Mediterranean," one partygoer then mutters under his breath to the boy.

With growth of more than 50 percent last year, the Astoria, New York-based brand, which is also co-owned by the Strauss Group, hopes to ride the eat-at-home trend and a movement by U.S. consumers towards more exotic foods. "We hope to spark a movement through this campaign inspiring consumers to experience the world through the sounds, cultures and foods of the world right in their own homes," said Rodrigo Troni, CMO of Sabra Dipping Co., in a written statement.

Frito-Lay, a unit of PepsiCo, formed a joint venture with the Strauss Group in 2007, as Frito-Lay attempted to expand its portfolio of healthier snack foods. Hummus is said to use "healthier oils" than most snacks and contains no trans fats.

MissyMaintains

Tribe Vs. Sabra Hummus
Tuesday, April 7, 2009
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"I already knew I was in love with Sabra from the start but wanted to see how it compared. It had a much better flavor to me. It tasted more natural and was also much creamier in texture. The boy also agreed with me that Sabra was much better."

Read the full article here

Ceeceeblogger

Sabra Hummus (Give Away)
Tuesday, October 27, 2009
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Winner will receive VIP coupons for 4 containers of Sabra Hummus and a $25 gift card to use for veggies, chips, and any other supplies for their party.

Enter here:
http://www.twofermom.com/twofer-reviews/2009/10/21/sabra-hummus-party-pack-giveaway-ends-november-4-2009.html

Guessing All the Way

Sabra Hummus Dips Giveaway
October 18, 2009
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I used to be one that didn't try new foods, but since having my kids I have tried to be more open minded. I don't want them to be as picky as I was growing up. Sabra invited me to host a party to introduce people to their Sabra Hummus Dips. I was sent 4 coupons to purchase their products for my get together. I selected the garlic, classic, roasted red pepper and roasted pine nut flavors. I was so disappointed that my supermarket didn't carry the jalapeno hummus. For our dipping pleasure I chose Stacy's Pita chips, Veggie Chips and Wheatables. Hungry yet??

In case you haven't heard of Sabra before, let me tell you a little about them. Sabra Hummus is very nutritious and heart healthy. It contains no fat or cholesterol. Sabra Hummus offers more than 26 Mediterranean spreads and dips nationwide. They come in 7oz, 10oz and 14oz tubs just perfect for entertaining or snacking. They have even recently made "to go" servings for individual use. It includes pretzels for dipping.

The consensus at the party was that they were very tasty. They had a nice creamy texture and they all loved the different flavors. The Roasted Red Pepper was my favorite of the four. If I could have gotten the Jalapeno or Chipotle flavors, I am sure one of them would have been my favorite. I won't say I will personally be purchasing them for everyday snacks, but for entertaining they were a hit! Remember, I am a picky eater. I will say that everyone else at the party enjoyed them. Hey, I said I was trying to get better about what I eat.

If you want to try Sabra Hummus Dips, you can purchase them at your local supermarket and specialty stores.

Kitten Lounge

Snazzy Sundays - Simple Pleasures
Sunday, October 18, 2009
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I love a lazy Sunday where you're able to kick back and just enjoy being at home. It's even better when you can do this on a super chilly or rainy day. I always have hummus, crackers and wine which can become an instant way to relax while working online, reading or whatever it is that you're up to. Earlier this summer, I was able to try Yuca Crackers. Although I tried various recipes, I have to say that this organic gluten free cracker is best enjoyed with hummus. When it comes to hummus, I love Sabra - you can't go wrong with any of their flavors. Even when you're alone, you can enjoy a nice glass of wine and there's no reason to save your favorite glasses until you have company, I love the Mara glass from Crate and Barrel. The coasters are a great way to keep track of whose glass is whose or if you and your boyfriend are enjoying it, you can have your own wine tasting. These coasters have chalk that comes with the set so whether you're writing your name, the vineyard or kind of wine - it's easily identified. Make Sun special before you head back into a crazy week!

Shedding It & Getting It

Healthy Grocery List
October 8, 2009
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To Market, To Market

Cooking and preparing my own meals is a huge part of my life. I am sure I sound like a broken record, but it’s the number one suggestion I have for people when it comes to taking control of your health. It’s economical, it’s healthy, it’s political, it’s empowering!

But the fact is, you can’t cook without a well-stocked kitchen. While grocery shopping and meal planning may seem overwhelming, I’ve finally come to understand the meaning of the word “staples.” Most recipes and dishes contain the same basic ingredients. I’m to the point now where, yes, I plan meals for the week, and I keep track of the few special ingredients I may need on my Blackberry, but 99 percent of the time, I can head to the grocery store without a list. And almost all the meals and recipes I post here use these basics.

I absolutely love grocery shopping; I love to wander the aisles, taking my time, reading labels…I always walk out renewed and stress-free. It’s my church. So…I thought I’d share my list! I noted brand names when I am particularly loyal to a certain brand; otherwise, I buy what’s on sale or experiment with new brands. Also this is my list whether I’m cooking for one or for four; the only major difference when I lived alone is that I bought less of everything — particularly less meat. Meat is pricey, and it takes a single girl much longer to eat a pound of it.

Weekly Items

• Fresh vegetables: romaine lettuce, cucumbers, baby carrots, broccoli, celery, green peppers, red/yellow/orange peppers, tomatoes, zucchini, lemons, limes. These are the cheap raw veggies that I always need handy for salads, wraps, or for a crunchy lunch side.
• Fresh fruits: apples, bananas, peaches. Again, usually not too expensive, so I can buy a lot — I generally eat one of each every day!
• Canned goods: no-salt-added canned diced tomatoes are indispensable!! Ahhh! I usually buy two or three cans a week; they can turn almost anything into a legit meal. Also in this aisle: canned pumpkin, several cans of black beans and chickpeas, a can of light tuna, and a couple cans of soup. I love canned stuff because it’s not expensive and it keeps for a while; I definitely buy low/no-sodium though.
• Dairy: skim/soy milk, a 16-ounce container of fat-free plain organic yogurt, one type of inexpensive, reduced-fat cheese (like shredded Mexican, good Parmesan, or crumbled feta). The plain yogurt is a great snack and can be used in dips, sauces, and as a sour cream substitute. Whichever cheese you go with, try to plan meals that are in that flavor family that week.
• Liquid egg whites
• Bread: whole-wheat English muffins and one type of “lunch” bread (wraps, whole-wheat wraps, bread, buns, etc.). I try to change it up weekly.
• Protein: skinless chicken breasts, 96 percent lean ground beef, all-lean ground turkey breast, lean pork chops
• Fresh herbs: parsley, cilantro, basil. Herbs aren’t expensive, but they often get wasted because the bunches are rather big. I usually just choose one per week.
• Salsa

Bi-Monthly

• Kashi Heart to Heart frozen waffles
• Garlic, sweet potatoes, red and white onions (these keep long enough to buy every couple weeks)
• A head of cauliflower, jicama, mushrooms, bagged fresh spinach, green onions, avocado (I like them, but I can go without them for longer)
• Thinly sliced deli turkey (same – I can survive meatless lunches or revamp leftovers from dinner)
• Morningstar original veggie burgers or black bean burgers
• Grains: brown rice, couscous, Ronzoni Smart Taste pasta (again, they last a while)
• An additional variety of fruit, based on what looks good, sounds good, or is just on sale.
• Luna or Larabars
• A few single-serving containers of fat-free or reduced-fat Greek yogurt
• A bag of Food Should Taste Good tortilla chips
• Sabra hummus
• Frozen salmon burgers or frozen salmon fillets
• Jarred pasta sauce (usually Newman’s Own)
• Trader Joe’s garlic chicken sausage
• Light firm tofu
• No sodium chicken and veggie broth

Once-a-Month (or less) Items

• Olive oil and canola oil
• Old-fashioned oats
• Balsamic vinegar and apple cider vinegar
• All-natural BBQ sauce
• Honey
• A bottle of Newman’s Own Lighten Up! Dressing
• Bulk almonds
• Spicy brown mustard
• Two bags of frozen fruit; I mix up the varieties, depending on how the fresh fruit looks, but I like frozen peaches, cherries, bluebs, and strawbs for smoothies.
• Frozen broccoli and a few frozen ready-to-steam Green Giant veggie sides
• A few Amy’s frozen burritos
• Pre-ground spices: cinnamon, garlic, nutmeg, thyme, cumin, curry powder, basil, rosemary, lemon pepper, sea salt. If you don’t have a lot of spices yet, buy them a few at a time. The good thing is they keep for a year!
• A couple cans of light coconut milk.
• Almond butter
• Frozen shrimp
• One box of a healthy cereal or granola
• Cocoa powder
• Whole-wheat flour
• Coffee and tea

So-You-Worked-Some Overtime Items

• A second type of nut butter
• More fresh fruit
• More exotic/recipe-specific veggies
• Boxed snacks – Kashi TLC bars, Bear Naked granola, crackers, etc. These items tend to be pricey, so I just don’t eat them every day.
• Frozen shelled edamame
• Fresh fish
• A block of really good cheese

After a few years of experimenting, this is what I stick with to be as healthy and budget-conscious as possible. I’ve learned that I waste bread if I buy too many varieties of it. From the dairy to the deli, I only buy enough to use. I can count how many days are in a week. If I’m buying tofu, then I’m not buying beef. I know how many lunches I can get out of a pound of chicken breasts. That extra-few-minutes thought process has really helped me save money. I’ve also learned that it’s cheaper to make snacks out of whole foods (like fruits, cottage cheese, and nuts) than it is to buy the packaged stuff for convenience. I’ve stopped relying so much on frozen meals, but it’s good to have on hand, and when I’m broke, my frozen-to-fresh ratio for fruits and veggies definitely shifts heavily to the cold stuff. I also don’t buy ice cream or frozen bars; I think it’s overpriced and I prefer treats made from scratch and just plain fruit. Obviously this reflects my personal tastes to a degree, but you know how I eat — now you can see how I shop. When you have a well-stocked kitchen, cookbooks and recipes will be way less intimidating. It’s truly amazing how healthy your diet can be (and how much money you can save) by just sticking with the staples.

Cooked From the Heart

Bruschetta & Sabra Hummus Giveaway
September 25, 2009
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In the wake of watching the movie Julie and Julia, The Clone decided she would like bruschetta for a light dinner. She actually wanted to fry the bread too, just like in the movie, but I just could not do it (as deliciously browned and crispy it looked on screen). We opted instead to cook it in the oven as we usually do.

We picked tomatoes and basil from our backyard and the only thing we needed was some bread so off to the market we went. While at the store, I remembered I had a coupon for Sabra hummus. So I picked up a pack of those too. I chose the Spinach and Artichoke flavor and the regular flavored hummus just for comparison.

We usually get our hummus from Cosco and the pack that we get there has twice as much in volume for the same price as the Sabra hummus. HOWEVER, after just one taste of the Sabra hummus, my girls and I declared it better of the two. The Sabra hummus is lighter, almost like a whipped version of the other hummus we used to get. The flavor is also more intense and smoother. While the girls were not too keen on the Spinach and Artichoke flavor, I, on the other hand, loved it! They liked the plain one better but I think it’s more that they are used to their hummus plain. I liked the change!

So when we got home and made our bruschetta, I decided to add Sabra hummus to mine and before you know it, everyone else was doing the same thing! I’m ashamed to say we finished the whole tub in one sitting

Now lucky for you, you’ll get a chance to win 4 tubs of Sabra hummus compliments of Sabra and Buzz Cooperative. See details below.

SABRA MEDITERRANEAN GIVEAWAY

Prize: Party pack which includes 4 free product coupons and a $25 gift certificate

To Enter:
1. Leave a comment and tell me which Sabra Hummus flavor you would like to try

For additional entries you can also:
2. Follow @Sabra on Twitter
3. Share this giveaway in any media such as Twitter, StumbleUpon, Digg, Facebook, etc. There is a share button at the end of this post for your convenience. Just make sure to come back and leave a comment for each share you make and you will gain an entry for each one.
4. Blog this giveaway and you will earn 3 entries. Leave a link to your post.

RULES
1. Giveaway ends on October 10, 2009
2. Open to US addresses only. No PO Boxes.
3. Winner will be chosen by random.org and contacted by email. Please respond in 48 hours or a new winner will be chosen.

THIS GIVEAWAY IS NOT CLOSED

Sabra Mediterranean Village Calendar Listings

Tacoma
Alameda County
Orange County Fair
Lowell County Fair
Chicago Navy Pier
Canada Fair
Union Square Park







Tacoma
Alameda County
Orange County Fair
Lowell County Fair
Chicago Navy Pier
Union Square Park






Tacoma
Alameda County
Orange County Fair
Lowell Folk Festival
Chicago Navy Pier
Canada Fair
Union Square Park

Sabra Interactive News Release

The Interactive News Release was distributed online regarding the arrival of the tour in NYC. The release received exceptional pick up, with hits on yahoo.com, aol.com, About.com, Topix.com, Hoovers.com, CNBC.com, and FoxBusiness.com, just to name a few.

Audience: 239,411,000

View the release here

In The Know Television Segment

This television segment highlighting the Sabra tour was aired in each market prior to each event.

CBS, ABC, NBC, Fox, CW and several independent networks covered the footage announcing the arrival of the tour, including airings on The Early Show and Today Show Weekend in several markets.

Audience: 4,836,071

In The Know Radio Segment

The In the Know radio release reached audiences in each of the tour stop locations across the country.

Audience: 25,627,200

NYBLUEPRINT

Wednesday, September 16, 2009
Sabra Hummus Co. Transforms Union Square Park into Mediterranean Café
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This Sunday, August 30th, Union Square Park will be transformed by Sabra Hummus Co. for the second year in a row into a outdoor Mediterranean Café -- the final leg of an 11 city tour across North America. Hundreds of thousands of free samples of Sabra’s classic hummus have been distributed in 10 major markets.

Attendees can visit the topping bar, where they can top off their hummus with an array of Sabra’s fresh toppings. Chefs will be on hand demonstrating Mediterranean recipes, and visitors can enjoy their snack in a Mediterranean themed village setting, with café tables, umbrellas, Mediterranean music and a fountain.

This year Colombe Jacobson will be on hand in Union Square Park cooking up fun recipes with New Yorkers and passing out thousands of free hummus samples.

Colombe recently appeared on the Food Network in season 3 of “The Next Food Network Star”; she is best remembered for her creatively healthy approach to everyday meals. Named in 2007 as one of Shape Magazines “Woman who Shape the World”, Colombe also coordinates Harvest Time, a non-profit in Harlem that teaches children nutritious, yet practical cooking techniques and recipes.

This free event is sponsored by Sabra Dipping Company, LLC of Astoria, New York. Sabra is (www.sabra.com), a leading U.S. brand manufacturer of refrigerated dips and spreads. All of the products are certified kosher and vegetarian and available across the nation. With over +50% growth in the past 52 weeks, Sabra is leading its category according to recent IRI reports and sparked interest from food industry leaders PepsiCo and the Strauss Group, which own equal shares of the company in a joint venture created earlier this year.

Grub Street

Wednesday, September 16, 2009
Union Square Goes Mediterranean; Mayahuel Changes Up Its Mescal
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Union Square: On Sunday from 11 a.m. to 6 p.m, Sabra will transform Union Square Park into a “Mediterranean Village” and a mecca of free samples. Former Next Food Network Star contestant and Sabra rep Colombe Jacobsen will host and demo recipes. [Sabra]

am New York

Wednesday, September 16, 2009
Love hummus? Go to Union Square on Sunday!
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On Sunday, Aug. 30, Union Square Park will be transformed into an outdoor Mediterranean Café thanks to Sabra Hummus.

Colombe Jacobson of “The Next Food Network Star” will be on hand cooking up fun recipes, and "Hummus Sundaes" will be passed out.

Sabra’s newest flavors — red pepper and artichoke flavors will be available.

NY Pix Morning News

Get A Free Hummus Sundae From Chef Colombe Jacobsen
August 28, 2009
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On August 30, Union Square Park will be transformed by Sabra Hummus Co. for the second year in a row into a outdoor Mediterranean Café -- the final leg of an 11-city tour.

Colombe Jacobsen will be on hand cooking up fun recipes with New Yorkers and passing out thousands of free "Hummus Sundaes." As a preview to the event, Jacobson stopped by the studio to make a a Red Pepper Couli and Hummus Ravioli using an assortment of quick and easy tips that embrace healthy oils and exotic spices.

Jacobsen recently appeared on the Food Network in season 3 of The Next Food Network Star; she is best remembered for her creatively healthy approach to everyday meals. Named in 2007 as one of Shape Magazine's "Woman who Shape the World," Jacobsen also coordinates Harvest Time, a non-profit in Harlem that teaches children nutritious, yet practical cooking techniques and recipes.

For more information, visit www.sabra.com.

The Skinny Plate

Sabra Hummus Roasted Red Pepper
August 21, 2009
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Sabra hummus always has the prettiest presentation. The center is garnished with lots of red peppers and the color of the hummus is a creamy red color. The texture is consistent with the other Sabra hummus I’ve tried in the past — rich, smooth and really creamy. I’ve had hummus where the texture is grainy. Yuck! The red pepper flavor along with other spices complemented each other well. The red pepper flavor is not overwhelming, but I wish it could be a little stronger. Because of the nice and creamy texture, I like it on my Alternative Pita Bread and inside my “crack wraps.” Hummus goes well with practically everything. Fresh veggies and Ak Maks are my other favorite hummus dippers. Costco has the best deals for Sabra hummus. You get a ginormous tub for only $5.99. I usually freeze half of the tub in little single serving sizes and leave the other half of the tub in the fridge. That gives me plenty of time to enjoy my hummus without feeling rushed to finish it before the expiration date.

Sabra has so many flavors I want to try. Doesn’t these names sound appealing? Cranberry & Fig, Sun-dried Tomato, Caramelized Onion, Chipotle, and Peppradew. Those are the new flavors Sabra just came out with. I haven’t even gotten a chance to try out all the original flavors yet and now you are telling me you have NEW flavors. Need to catch up. Would I buy the Roasted Red Pepper flavor again? Probably not since there are so many other Sabra flavors to try and I like the Roasted Garlic Flavor more. Of course, there are other lower in calories hummus out there on the market, but I like the smooth and creamy texture of Sabra so much that I don’t mind the extra calories.

One serving of 2 tbsp is 70 calories, 2 WW, 6 grams of fat (1 gram saturated), zero cholesterol, 120 milligram of sodium, 3 grams of carbohydrates, 1 grams of fiber, 0 grams of sugar and 1 gram of protein.

Retails: $4.49 per 10 ounce tub @ Pavilions
My Cost: $2.99 (on sale)
Calories: 70 per 2 tbsp
WW: 2

Sabra August Blog Watch

Off Her Cork
Nibbles....View Article

Savvy Scoop
Surprise Your Man With A Romantic Date Without Breaking the Bank...View Article

Phab Lifestyle
Sunday, Busy Sunday...View Article

LTH Forum
Hummus, A Love Story...View Article

VegNews Magazine Newsletter

Product Review
Sabra Spinach and Artichoke Hummus

No joke: Sabra makes some of the tastiest, most unique hummus you’ll ever experience, store-bought or otherwise. Admittedly a bold claim, but one bite of the Spinach and Artichoke Hummus paired with pita bread, fresh veggies, or simply by the spoonful, will send you soaring towards chickpea-powered enlightenment. We can't get enough of the luxurious, silky smooth base—you won’t believe the texture—that explodes with the perfect balance of lemon and garlic. Next, spinach, artichoke, peppers, and a unique blend of spices transform traditional hummus into a flavorful all-star spread. Whatever you pick as your medium, be it a cool cuke sandwich or teeny crostini, you might want to go ahead and get two tubs.

Kahunas Food and Wine

Hummus Taste Test Tuesday
Sabra, Tribe & Cedars
Episode 57

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I risk life and limb to bring this taste test to my adoring fans that is how far I am willing to go for my swelling viewer base! Wait that is my waist swelling… Anyway I taste test three hummus makers today including one that had a federal recall “The products could contain a bacteria that could sicken healthy people and also cause serious and sometimes fatal illness in infants, the elderly and those with weakened immune systems, said an F.D.A. spokesman” I fit all three of those risk groups! Ok so the recall was in 1997 but still I was willing to take a chance anyway!

Hummus is a combination of mashed chicpea, garbonzo or cece or all three- Ok they all are the same thing just called different depending on the country of origin for the recipe- So combine chicpea, tahini(ground sesame seed), lemon & olive oil and whammo hummus! In this episode I put Tribe’, Sabra, and Cedar through the paces with their roasted garlic flavored hummus-

See who wins and who loses!

Here is a little Wiki for you!

Many cuisine-related sources carry forward a folklore which describes hummus as one of the oldest known prepared foods with a long history in the Middle East which stretches back to antiquity, but its historical origins are unknown. The historical enigma is such that the origins of hummus-bi-tahini could be much more recent than is widely believed. One of the earliest verifiable descriptions of hummus comes from 18th-century Damascus and the same source claims it was unknown elsewhere.

Meanwhile some cookbooks repeat the legend that hummus was first prepared in the 12th century by Saladin. Sources such as Cooking in Ancient Civilizations by Cathy K. Kaufman carry speculative recipes for an ancient Egyptian hummus, substituting vinegar for lemon juice, but acknowledge we do not know how the Egyptians ate their chick-peas. Similarly, no recipe for hummus has been identified among the many books on cooking surviving from ancient Rome.

Charles Perry, co-author of Medieval Arab Cookery notes that owing to hummus bi tahina being an everyday staple, and because of the lack of Arab recipe books published between the 14th and 20th centuries, no recipes documenting this food’s early ingredients have been found. He says the nearest medieval example recorded in a 13th century Arab cookbook, Kitab Wasf al-Atima al-Mutada is Hummus kasa, which substitutes vinegar for lemon, includes extra herbs and adds walnuts, hazelnuts, almonds and pistachios.

The Lowell Sun

The Folk Report
The pros and cons of this year's festival
Updated: 07/29/2009 09:11:02 AM EDT

Now in its 23rd year, the Lowell Folk Fest is all grown up. From its first grass-roots note to the giant, thriving, weekend-long bash, each year ushers in a host of new acts and inevitable changes. Some we applaud, some leave us wondering. All we take with a grain of salt. This is our festival too and our annual report of LFF '09 takes a constructive look at the last weekend in July.

What worked:

* From Tuvan throat singers to Irish reels, the variety of music was very strong.

* The Folk Festival Web site was updated with parking lot closures all weekend. Helpful to the out-of-town visitor.

* Signers at Boarding House Park prove this festival has a heart and cares about the hard-of-hearing.

* Musical workshops are a true educational experience that continue to draw scholars and amateurs alike.

* Food was available in different areas, not just one food court and there were plenty of bathrooms.

* The Sabra hummus Mediterranean area offered free samples and comfortable seating on a hot day.

* The Shattuck Street family area, especially the drumming area, was a hit with the small set.

* The face painter in the Art in the Courtyard area made every kid look like he or she had just stepped off stage in character as Batgirl or the Incredible Hulk.

* Mayor Edward "Bud" Caulfield leading the opening night parade, a colorful wave streaming out of JFK Plaza, stirred the civic-pride juices.

* The flag-raising ceremony added ethnic flair to Friday's opening and should become a regular tradition.

* Dedicated clean-up crews kept the site looking tidy despite the crowds.

Be Well @ Stanford

Hummus: Helps Decrease Hunger Grumbles
July 31, 2009
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I was scanning the hummus aisle at my local Stop 'n Shop yesterday only to find that my favorite brand, Sabra, was unfortunately not in stock. This inspired me to write today's post about hummus. Many times I've recommended hummus to clients as a great-tasting, healthy "spread". Some would ask: "What's hummus?" or "Isn't that fattening?"

Hummus is a Mediterranean spread commonly made from a chickpea (garbanzo bean) and tahini (ground sesame) base mixed with olive, soybean or canola oil to form a creamy paste. It can be plain or flavored with spices, veggies, nuts and more. On average, one serving (2 tablespoons) of hummus provides approximately 50-60 calories, 2-5g of fat (most is heart-healthyunsaturated fat), 3-5g carbs, 1g fiber and 1g protein. The combination of carbohydrates and protein from the chick peas plus healthy fat from canola or olive oil will keep you full longer.

Some think hummus is "fattening" because if you dip endlessly into it, the fat grams can add up. As with anything, you should watch your portion size. When thinking of fat grams, keep in mind that the unsaturated fat in hummus makes it a great dip or spread alternative to higher saturated fat alternatives including mayonnaise, sour cream and cream cheese-based dips.

Hummus is usually found near the produce or deli aisles in refrigerated shelving at most grocery stores. There are many brands available on the market including: Athenos, Cedar's, Trader Joe's, and other store brands.

As I mentioned above, Sabra brand hummus is my personal favorite. I discovered Sabra one year ago and never turned back! Some hummus brands taste too pasty and lack zesty flavor. Sabra hummus is creamy and smooth. The flavored versions include roasted red pepper, Greek olive, peppadew, jalapeno, hummus with roasted pine nuts, and my very personal fave,supremely spicy. Using the roasted red pepper as an example, when you open the lid, there are bits of roasted red pepper atop the creamy hummus. All you need to do is mix the red pepper in and your in business.

I've found some great ways to enjoy this gourmet-tasting spread:

• Spread on crackers
• Use as a dip with veggies or pita pieces
  
• Make egg salad with 1-2 tablespoons of hummus rather than using mayonnaise
• Take hard-cooked eggs, pop out the yolks, and add hummus into the whites for a snack or creative party appetizer
• Add in a wrap as a base to any sandwich
• Spread lemon-flavored hummus on white fish such as flounder or tilapia and bake

If you're not in a time crunch and feel like making your own, even better! There are tons of hummus recipes available on recipe websites and in cookbooks. But don't feel guilty if you opt for store-bought hummus. Especially in the case of Sabra, the ingredients are few and mostly natural. This is NOT a product with 15+ unidentifiable ingredients lurking in a forever-shelf-stable food item. Most store bought hummus must be refrigerated and should be used within 1-3 months, depending on the use-by date.

If you haven't tried it already, spread some today. I bet you'll love it!

Nutrition Data: Know What You Eat

Some New Snack Ideas

View Article
POSTED BY: Dana Lilienthal | July 27, 2009

Fitness magazine got together their nutrition experts to compile a list of the Best Snacks. After going through thousands of different foods they came up with a list of items that you can add to your grocery list to make shopping for great foods easier.

Here are some of their best snack recommendations:

Sabra Hummus makes a great dip for veggies or pita chips and can also be a great spread on a sandwich - it's also my favorite brand!
Per 2 tablespoons: 70 calories, 2g protein, 4g carbohydrate, 6g fat (1g saturated), 1g fiber

Fitness Magazine

The Best Grocery Store Snack Foods

July 2009
View Article

Best Hummus

Sabra Classic
This chickpea spread is so supremely creamy that testers gobbled it up. We love it with veggies or as a sandwich spread in place of mayo.

Per 2 tablespoons: 70 calories, 2g protein, 4g carbohydrate, 6g fat (1g saturated), 1g fiber

Honoring Health

Sabra Hummus Singles
July 25, 2009
View Article

Sabra hummus is my absolute store bought hummus but my problem is that I am never in the mood for it enough to eat a whole package before it goes bad. When I saw these individual packages in Costco, I knew they were made for me!

Inside of course is the creamy, smooth Sabra hummus we all have come to know and love but the packages are just the right amount for a sandwich or a quick snack.

I love to eat hummus with English Cucumbers, crisp red pepper strip or honey crisp apples. With these little containers by my side, I’ll be able to have my hummus and eat it too!

Sabra July Blog Watch

Lucky Taste Buds!
Sabra Hummus Uncensored....View Article

Go-Getter Girls!
Love it! Sabra Hummus "To Go"...View Article

My Everyday Blog
My Hummus Trials...View Article

Jewlicious
What's New in Kosher Foods?...View Article

Amy's Quest to Skinny
Rain...View Article

Blaire Blanchette
Food=Good...View Article

Farm Girl on the Hill
Breakfast Food - Foods I Graze On...View Article

What's For Dinner
Falafel-O-Rama!...View Article

Nylon
Cest Chick Pea...View Article

Play Hard, Eat Good
Essential Grocery List...View Article

Healthy, Hott Housewife
Where did I leave off?...View Article

I Quit Dieting
Sabra Hummus Singles...View Article

VeganChick
Hungry for Hummus...View Article

Food Chat
Hummus Helps Decrease Hunger Grumbles...View Article

My Favorite Things
Heavenly Hummus...View Article

Healthy Tipping Point
Do I Look Like A Sucker To You?...View Article

The Decayed Gentlewoman
Yum!...View Article

Elaine's Place
Healthy Snack Ideas...View Article

Too Domestic For My Own Good
Crazy For Costco...View Article

Jive Turkey
People Who Need Smacked...View Article

The Fluctuator
Dinner For One...View Article

Go-Getter Girls! ®

Love it! Sabra "To Go"
July 10, 2009
View Article

Some days you have time to pack a Ziploc of fresh veggies or raw nuts for a mid-afternoon snack. But other times, you’re grabbing something on the go– and that something is ideally tasty, crunchy, and oh yeah, healthy too. Over Fourth of July weekend, two Go-Getter Girl friends introduced me to Sabra hummus “To Go” packs– which might just be the perfect summer snack. It’s a little self-contained package of creamy, tangy hummus (available in classic, roasted red pepper, or garlic flavors), plus a handful-size serving of crispy pretzel chips. And, since the pretzels and hummus are sealed separately, you can choose to opt out of the crisps and enjoy the hummus as a dip for things like (naturally) freshly cut veggies.

Available at many grocery stores and markets, check Sabra’s website for locations near you.

New Sabra Commercial

Chef Colombe Jacobsen featuring Sabra

In the Know: Sabra Tour

The Epoch Times

Presidential Candidates Briefly Immortalized in Hummus
July 1, 2009
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NEW YORK—The candidates are the heads of the table—literally. Heads of presidential candidates John McCain, Barack Obama and former candidate Hillary Clinton made of hummus made a show at the 54th Summer Fancy Food Show yesterday along with other products playing up the electoral hype.

Three political rivals sat in unlikely harmony in the back of an aisle flanked on both sides by a medley of different products while Kirk Rademaker, the mind behind the heads, carefully sculpted their faces. Scoop by scoop he places dollops of humus that has slid from place back into its original state, a process Rademaker jokes as a "face lift."

Carved from over 100 pounds of hummus supplied by Sabra Go Mediterranean, a New York company specializing in making dips and spreads, the candidates are true to life as any food product can be. Hillary Clinton has blue M&Ms for eyes while both McCain and Obama sport raisin dotted ones.

A seasoned sand sculptor for the past 10 years, Rademaker was approached by Sabra into producing the three political figures. Sabra wanted to define their brand as "American as these candidates have become" and Rademaker hopped on the wagon.

While working on the project, Rademaker carefully studied the expressions and facial structures of each of the candidates. He then created plaster models to give it a three dimensional feel. Despite the initial preparation, the actual work was more difficult than expected.

"When you work with sand it stays in place," says Rademaker. "But hummus is wet and gooey and it drips all over the place. But it's all fun."

In the process, Rademaker also discovered a swing in political opinion.

"Originally I was for Obama," says Rademaker. "But when I started studying Hillary's features more and more for the sculptures, I kind of developed a liking for her also."

Other exhibitions also put out patriotic themed items as well. Byrd Cookie Co. displayed red and blue state cookie tins while Long Grove Confectionary Company introduced animal chocolate lollipops in shapes of the Republican elephant and Democratic donkey. Drinks by McSteven's Inc featured coffee called Obamaccino and McCain Mocha.

In its 55th run this year, the show featured over 2,400 exhibition booths with specialty foods ranging from culinary giants such as France and Italy to newcomers from the United Arab Emeritus, Panama and Costa Rica. Hundreds of vendors displayed dozens of kinds of cheeses and others lured retailers with enticing displays of rare products such as truffles.

Oganic foods also dominated the exhibition this year, taking up an entire section of the floor.

Sabra June Blog Watch

Hummus Guide
Best Supermarket Hummus....View Article

Home Cooking Formula
Product Review: Sabra Supremely Spicy Hummus...View Article

Bob's Family Recipes
Semi Middle Eastern Breakfast...View Article

For the Love of Food
Less Stress Time to Cook...View Article

Blue Plate Special
Office Eating...View Article

Carrots 'n Cake
You Are What You Eat...View Article

N Her Shoes
Jer June Foodie Fridge...View Article

Baby and Bump
Wild Pregnancy Brain...View Article

Johnny's List of Weird Boston Events & More
June Events...View Article

Mommy Poppins
Healthy, Quick and Easy No Cook Family Dinner Ideas...View Article

Today's Diet and Nutrition

June 17, 2009

http://www.todaysdietandnutrition.com/editors_picks.shtml

Cuisine

NEW Snacking on the Go Do your busy days lead you to unhealthy vending machine offerings more than you like? For a new go-to snack that’s portable and portioned, try Sabra’s To Go! With Pretzel Crisps. A ready-to-eat snack option with your pick of either hummus or salsa, each portion comes with a side of crispy pretzel chips that are perfect for dipping and taste great. Available in classic, roasted red pepper, and roasted garlic hummus flavors and mild to zesty salsa, this snack is a no-trans fat, no-cholesterol treat you can take anywhere. (www.sabra.com) - JS

International Cooking with Sabra

Bethanny Frankel Talks about Sabra

USAGE REPORT: NATURALLY THIN SMT

Total Impressions
7,298,279

LOCAL MARKET CLEARANCE

Viewer Impressions
265,649
Number Of Airings
9

Associated Content

Product Review: Sabra Supremely Spicy Hummus
June 25, 2009
View Article

What exactly is hummus?

Hummus is a spread made from cooked, mashed chickpeas, mixed with tahini, olive oil, lemon juice, salt and garlic. It is very popular throughout the Middle East and among health conscious Americans. Chickpeas are one of the earliest cultivated vegetables and are also known as garbanzo

beans, Indian peas, and several other names. They are an edible legume that is high in protein.

Sabra Supremely Spicy Hummus Nutrition Info

Serving Size: 2 Tbsp (1 oz.)
Calories: 80
Fat calories: 60
Total fat: 6 g
Saturated fat: 0.5g
Cholesterol: 0 mg
Sodium: 150 mg
Total Carb: 4g
Fiber: 1g
Sugars: 0g
Protein: 2g

Sabra Supremely Spicy Hummus Ingredients

Ingredients: Cooked chick peas (chick peas [garbanzos], water), tahini (ground sesame), soy bean and/or canola oil, garlic, salt, citric acid, hot red chili pepper, red bell pepper, natural flavors, potassium sorbate added to maintain freshness

How Does Sabra Supremely Spicy Hummus Taste?

This hummus is smooth, creamy, and rich in taste. It does have a very defined spicy kick to it. In the middle of the container are some roasted red peppers that offer even more spice. You can eat around the peppers if you want a milder taste, but mixing them in with the hummus make it extremely spicy and delicious.

Thoughts On Sabra Supremely Spicy Hummus

If you've never had hummus before this is not the one to start with. You might be better off starting with a roasted red pepper or garlic hummus that doesn't have much spice but still has great taste.

And how do you eat it? Spicy hummus can be used on crackers, with vegetable like celery, or just on its own. One great tip for this supremely spicy hummus is to put some on a tortilla, add black beans, add cheese and salsa. Roll it and eat a delicious little treat!

Another Reason To Buy Sabra Supremely Spicy Hummus

Besides the great taste, this is a product made in the U.S.A. It is made by Sabra Dipping Company in Astoria, N.Y. Buying it will not only help you eat healthier and have great tasting food, but will help support American jobs. While you eat your hummus you can revel in the fact that you are helping the American economy.

Refridgerated & Frozen Foods

Sabra Spinach & Artichoke hummus
June 15, 2009
View Article

Spread the news. Consumer interest in spinach and artichoke flavors led Sabra Dipping Company LLC, Astoria, N.Y., to add Spinach & Artichoke hummus to the company’s refrigerated dips and spreads line. The new retail 10-ounce spread is cholesterol free and contains no trans fats. It carries a suggested retail of $3.99 and is available nationwide in supermarkets, in-store deli departments and at convenience stores.

Advertising Age

November 17, 2008
Circulation: 56,650
Visitors per month: 627,491

Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them
Sabra: A Marketing 50 Case Study

Chances are when shopping for hummus at your local grocer, you know those red lids belong to the Sabra family of Mediterranean spreads. In the process, you're one of more than 80 million
consumer impressions the brand has made in 2008.


Rodrigo Troni, chief marketing officer of Sabra Dipping Co., credits much of the brand's rise -
- a 73% growth spurt in 2007, topping off at close to $70 million in sales -- to strong wordof-
mouth and a consumer pride in discovering new food trends.

"Consumers love being in the know and trying new things," says Mr. Troni, 42. "It's all about allowing the consumer to enjoy this behavior of discovery."

The brand loyalty shows. Sabra claims it holds 33% of a nearly $400 million refrigerated-spreads segment that Mr. Troni says is the fastest growing area of the $2 billion refrigerated-dips-and-spreads market.

With a new PepsiCo partnership, Strauss Group plans to grow Sabra's market penetration. "PepsiCo is very good at delivering consumer insights," Mr. Troni says. "They will help Sabra sharpen its segmentation.

We'll be able to articulate ... benefits much better than before."

Fancy Food & Culinary Products

November 2008
Circulation: 22,663

R&FF Retailer

December 8, 2009
Circulation: 20,500


Sabra Foods Appoints StrawberryFrog New Agency of Record

Astoria, NY December 8 2008 -- Sabra (www.sabra.com) the leading manufacturer of refrigerated Mediterranean dips and spreads, has announced that StrawberryFrog (www.StrawberryFrog.com) will be the company's new advertising agency of record.

"We're happy to appoint StrawberryFrog as our new advertising and communications agency. We selected StrawberryFrog as our partner for their exceptional insight, creative excellence and proven track record of delivering effective and innovative advertising," said Rodrigo Troni, Sabra's Chief Marketing Officer. "StrawberryFrog joins us at a very exciting time for the company, when we are making important product and marketing investments in a mass movement for new and tastier food experiences."

Sabra is a very special brand with tremendous momentum, I don't think I've come across anything like this in my career. Our mandate is to work in close cooperation with Sabra's management to turn this momentum into a Cultural Movement that invites consumers to be part of something bigger and more meaningful. We are thrilled to begin a relationship with Sabra in this new chapter of the brand's growth.

"This relationship between Sabra and StrawberryFrog is especially rewarding because Sabra has taught us about how America's food desires are radically evolving. Sabra's mass appeal is a phenomenon that is redefining the culture of food in the United States at a time of change," Troni continues, "StrawberryFrog joins us at a very exciting time for the company, when we are making important product and marketing investments in a mass movement for new and tastier food experiences."


About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC. of Astoria, New York, makes a wide and outstandingly delicious range of refrigerated Mediterranean dips and spreads. Using fresh herbs and spices, authentic Mediterranean recipes and healthy vegetables, the dips and spreads are richer, smoother and tastier. All of the products are beautifully presented, certified kosher and vegetarian and available across the nation. With over +50% growth in the past 52 weeks, Sabra is leading its category according to recent IRI reports. Sabra's rapid growth and category leadership sparked interest from food industry leaders PepsiCo and the Strauss Group, which own equal shares of the company in a joint venture created earlier this year. Visit www.sabra.com.

Good Housekeeping

November 17, 2008
Visitors per month: 1,270,657
Circulation: 4,668,818
View the article

Taste Test: Classic Flavor Hummus Dip
Our volunteers tested 10 different samples of classic flavor hummus

By Samantha Seneviratne

The word means chickpea in Arabic, but to us, it’s a luscious Middle Eastern dip. Until the mid-1990s, hummus was unfamiliar to many Americans; now it’s a multimillion-dollar industry. No wonder — made nutty and tangy by its blend of chickpeas, tahini, garlic, and lemon, hummus is perfect as a snack or as part of a meal. Bonus: It’s low in saturated fat, full of fiber, and rich in protein. We found countless variations, from horseradish to chipotle. To keep it simple, we stuck to the classic flavor of five national brands. Our volunteers tried 10 different samples — while some left tasters complaining of “sour” flavors and “pasty” textures, the winners were so good, we couldn’t stop eating. Dig into these results.

First place: Two Sabra varieties, Chunky Hummus and Hummus & Tahini, tied for top billing (despite their names, these are Sabra’s “basic” versions). What split the vote was texture: Some tasters went for creamy, while others preferred chunky. Volunteers found both types “bright” and “flavorful,” with the natural tastes of chickpea and sesame shining through.

Honorable mention: Samplers also enjoyed Tribe All Natural Classic Hummus. They tagged this brand as earthy with “great tang” (which makes sense, since lemon is second on the list of ingredients). If you love a tahini-rich hummus with some zip, consider joining this Tribe.