Sabra on the Air

WWBT-NBC RICHMOND-PETERSBURG, VA
MAY 27 2010 6:00AM ET
12 News Today
Nielsen Audience: 61,076

WRLH RICHMOND-PETERSBURG, VA
MAY 26 2010 10:00PM ET
Fox News at 10
Nielsen Audience: 67,061

SABRA DIPPING COMPANY HELD IT'S GRAND OPENING IN CHESTERFIELD COUNTY. THE COMPANY IS CREATING 260 NEW JOBS IN A NEW, ENVIRONMENTALLY FRIENDLY, FOOD MANUFACTURING PLANT. SABRA MAKES HUMMUS AND MEDITERRANEAN DIPS. THE COMPANY OUTGREW ITS PLANT IN QUEENS, NEW YORK. OFFICIALS SAY IT WAS VIRGINIA'S SKILLED WORKFORCE, SHORT DISTANCE TO A PORT, AND STATE AND LOCAL INCENTIVES THAT BROUGHT SABRA TO CHESTERFIELD. 100 WORKERS HAVE ALREADY BEEN HIRED, SABRA WILL HIRE 160 MORE BY SEPTEMBER, PRIMARILY TRAINED MACHINE OPERATORS, WHO WILL WORK IN ONE OF THREE DIFFERENT ROUND-THE-CLOCK SHIFTS. TO APPLY FOR A JOB, GO TO SABRA. COM, THE VIRGINIA EMPLOYMENT COMMISSION, OR ANY THE CAPITAL REGION WORKFORCE CENTER.

WRIC-ABC RICHMOND-PETERSBURG, VA
MAY 26 2010 6:00PM ET
8 News @ 6PM
Nielsen Audience: 44,463
MAY 26 2010 5:30PM ET
8 News at 530
Nielsen Audience: 29,448

260-JOBS ARE COMING TO CHESTERFIELD NOW THAT A NATIONAL SNACK DIP COMPANY HAS CUT THE RIBBON TO ITS NEW PLANT. NEW YORK-BASED "SABRA" MAKES PRODUCTS LIKE HUMMUS AND OTHER REFRIGERATED DIPS, THE COMPANY REPRESENTS ABOUT 40-PERCENT OF THAT MARKET. GOVERNOR BOB MCDONNELL WAS ON HAND TODAY TO WELCOME SABRA TO VIRGINIA. "THIS IS MORE TO ME THAN THE OPENING OF A PLANT THAT'S GOING TO CREATE HEALTHY FOOD, IT'S A CONTINUATION OF SOMETHING WE'VE WORKED ON FOR 15 YEARS." THE MANUFACTURING PLANT IS LOCATED OFF RUFFIN MILL ROAD.


WWBT-NBC RICHMOND-PETERSBURG, VA
MAY 26 2010 5:00PM ET
12 News at 5
Nielsen Audience: 66,483

SABRA DIPPING COMPANY, A FOOD MANUFACTURING PLANT, HELD ITS GRAND OPENING IN CHESTERFIELD COUNTY TODAY. THE COMPANY IS CREATING 260 NEW JOBS.
SABRA IS A FOOD MANUFACTURING PLANT THAT'S KNOWN FOR MAKING HUMMUS AND NOW THEY'RE GOING TO BE MAKING IT HERE IN THIS PLANT IN COLONIAL HEIGHTS THAT THEY HAVE BUILT TO BE ENVIRONMENTALLY FRIENDLY AND TO CREATE 260 JOBS. SABRA HAS ONLY BEEN MAKING HUMMUS IN MEDITERRANEAN DIPS SINCE 2007, BUT THE COMPANY ALREADY OUTGREW ITS PLANT IN QUEENS, NEW YORK. AFTER CONSIDERING OTHER SITES IN NORTH CAROLINA AND NEW JERSEY, VIRGINIA'S SKILLED WORKFORCE, SHORT DISTANCE TO THE PORT, AND INCENTIVES BROUGHT SABRA TO CHESTERFIELD. THERE WERE BOTH STATE AND LOCAL INCENTIVES INVOLVE HERE AS WELL AS FAST TRACKING THIS THROUGH THE PROCESS. THIS BUILDING WAS BUILT IN 13 MONTHS, WHICH IS A RECORD FOR A BUILDING OF THIS TYPE.
PRODUCTS ARE ALREADY BEING MADE BY 100 STAFFERS, POWERED FORWARD BY PARENT COMPANY PEPSICO AND ISRAELI FOOD MAKER STRAUSS. I SO LOOK FORWARD TO SEEING THIS COMPANY CONTINUE TO PROSPER AND GROW.


WTVR-CBS RICHMOND-PETERSBURG
MAY 26 2010 5:00PM ET
News 6 Live @ 5
Nielsen Audience: 46,518

ALSO IN CHESTERFIELD. SABRA DIPPING COMPANY OPENS ITS NEWEST HUMMUS PLANT. A RIBBON CUTTING WAS HELD AT THE PLANT NEAR COLONIAL HEIGHTS THIS MORNING. IT'S A 61-MILLION DOLLAR FACILITY THAT'S EXPECTED TO BRING 260 NEW JOBS TO THE AREA. THE WAVE OF NEW JOBS THIS FACTORY IS BRINGING TO CHESTERFIELD MAY NOT BE THE LAST. SABRA HAS ALSO EXPRESSED INTEREST IN MOVING ITS HEADQUARTERS FROM NEW YORK TO THE RICHMOND AREA.


WWBT-NBC RICHMOND-PETERSBURG, VA
MAY 26 2010 4:00PM ET
12 News First at 4
Nielsen Audience: 48,094

THE LID IS OFF A NEW MULTIMILLION-DOLLAR BUSINESS VENTURE BRINGING HUNDREDS OF JOBS TO CHESTERFIELD. AN INTERNATIONAL FOOD MANUFACTURING COMPANY WILL BE COOKING AND PACKAGING ITS PRODUCTS HERE IN CENTRAL VIRGINIA. YOU MAY ALREADY BE A CONSUMER OF HUMMUS MADE BY SABRA. AHEAD AT 5:00, HEATHER SULLIVAN TAKES US TO THE ENVIRONMENTALLY FRIENDLY LOCAL PLANT WHERE IT'LL BE MADE.


WWBT-NBC RICHMOND-PETERSBURG, VA
MAY 26 2010 12:00PM ET
12 News at Noon
Nielsen Audience: 33,741

MAY 26 2010 6:30AM ET
12 News Today 2
Nielsen Audience: 73,874

MAY 26 2010 5:00AM ET
12 News at 5
Nielsen Audience: 21,274

OPENING A NEW MANUFACTURING PLANT IN COLONIAL HEIGHTS TODAY. THE FOOD MANUFACTURING PLANT IS CREATE 260 NEW JOBS AND THE COMPANY SAYS IT'S GREEN MEANING IT WILL MINIMIZE ITS IMPACT ON THE COMMUNITY AND USE RENEWABLE RESOURCES. GOVERNOR MCDONNELL WILL BE THERE FOR THE RIBBON CUTTING.


WRIC-ABC RICHMOND-PETERSBURG, VA
MAY 26 2010 9:30AM ET
Showcase Richmond
Nielsen Audience: 23,408

NEW AT 9 A FOOD COMPANY WILL SOON OPEN A NEW PLANT IN CENTRAL VIRGINIA. AWE'RE TALKING ABOUT THE SNACK DIP COMPANY SABRA. THEY'RE KNOWN FOR THEIR HUMMUS. A RIBBON CUTTING IS TAKING PLACE HERE IN CHESTERFIELD COUNTY OFF PORT WALTHALL DRIVE. THE NEW YORK-BASED COMPANY MAKES A VARIETY OF REFRIGERATED DIPS AND SPREADS. THE NEW 61-MILLION DOLLAR MANUFACTURING PLANT IS EXPECTED TO EMPLOY ABOUT 260 PEOPLE. HUMMUS HAS MOVED BEYOND THE ETHNIC FOOD NICHE, FILLING SUPERMARKET REFRIGERATORS AND SHOWING UP ON RESTAURANT MENUS.


WSET-ABC ROANOKE-LYNCHBURG, VA
MAY 27 2010 6:00AM ET
ABC 13 News Good Morning VA
Nielsen Audience: 15,846

MAY 26 2010 11:00PM ET
ABC 13 News at 11
Nielsen Audience: 27,335

SNACK DIP COMPANY SABRA IS BRINGING 300 JOBS TO THE STATE. THEY HELD A RIBBON-CUTTING TODAY ON THEIR NEW MANUFACTURING PLANT. GOVERNOR MCDONNELL WAS THERE. THE PLANT WILL MAKE HUMMUS. THE COMPANY MAKES A RANGE OF REFRIGERATED DIPS AND SPREADS THAT ARE ALL KOSHER AND VEGETARIAN. THE NEW 70-MILLION DOLLAR CHESTERFIELD COUNTY PLANT TOOK 14 MONTHS TO BUILD.