Wednesday, March 17, 2010

The New York Times

March 12, 2010
Circulation: 927,851
View the article.

People and Accounts of Note

Nicole Hofmann and Dennis Peters joined the Sabra Dipping Company, Astoria, Queens, in new posts. They are joining the team focused on brand marketing, advertising and public relations. Mr. Peters will also oversee tasks like product innovation and advertising; Ms. Hofmann will also lead Sabra’s food-service expansion efforts and help develop the Canadian market. Ms. Hofmann had most recently been marketing manager for innovation at the Campbell Soup Company, Camden, N.J. Mr. Peters had been senior brand manager for the Air Wick brand at Reckitt Benckiser, Parsippany, N.J. Sabra is owned by PepsiCo and the Strauss Group.

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