Monday, December 5, 2011

Food & Food Equipment News: Sabra Introduces 'Season's Finest' Hummus

Sabra Introduces 'Season's Finest' Hummus
Special Edition Rosemary, Olive Oil & Sea Salt Hummus Arrives Just in Time for the Holidays
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Sabra Dipping Co., the country's leading hummus manufacturer, today announced it has released its first ever limited edition hummus for the holiday season. Made with only the finest premium ingredients, the Rosemary, Olive Oil and Sea Salt flavor of Season's Finest hummus has all the deliciousness of Sabra's smooth Classic hummus with a special festive touch.

The task of choosing Sabra's first ever limited edition hummus fell upon the 2011 Sabra Tastemaker panel, a group of influential bloggers, food lovers, and thought leaders who provide feedback to the company. Through a blind taste test, the panel determined that the Rosemary, Olive Oil and Sea Salt hummus was the most delicious and appropriate for the holiday season.

"We're proud to introduce this special edition hummus just in time for holiday entertaining," said Ken Kunze, Chief Marketing Officer for Sabra. "We review feedback from our consumers, and are excited about letting our Tastemaker panel represent them and choose this new flavor for the market. The robust and creamy blend is really delicious."

Featuring a specially designed metallic foil packaging, Season's Finest hummus comes table-ready from the grocery store. The hummus's label features a seasonal design, making it perfect to serve at parties and family gatherings, or as the ideal holiday hostess gift.

Season's Finest hummus can be found in the 17-ounce size at grocery stores in the Pacific Northwest, New England and New York metro area, and in the 25-ounce size at Sam's Clubs nationwide through early January. All varieties of Sabra Hummus are gluten free and certified kosher.

For more information about Sabra's new products, please visit

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