June 9, 2010
VIDEO from Synaptic Digital and Sabra: Sabra Dipping Company Launches a Nationwide Taste Intervention, Rescuing Millions from 'The Food Rut'
Sabra Dipping Company, the leading manufacturer of refrigerated flavored dips, is breaking through the mundane and inspiring millions of Americans to expand their food horizons. The integrated campaign will begin with TV advertising and a national promotion featuring individuals in need of a "taste intervention" allowing Americans to rescue those most deserving. The campaign and all integrated elements online and offline will launch by June 7th, 2010.
See video from Sabra at: http://inr.synapticdigital.com/Sabra_37415
"It happens to the best of us! We've all fallen into a food rut from time to time," said Mina Penna for Sabra Dipping Company. "We sometimes need a little help expanding our culinary horizons and Sabra's new campaign shows how easy it is to do this while providing powerful experiences with our brand."
The integrated campaign will reach millions of consumers through TV, website, online banners, publicity and social media elements.