NYBLUEPRINT

Wednesday, September 16, 2009
Sabra Hummus Co. Transforms Union Square Park into Mediterranean Café
View Article

This Sunday, August 30th, Union Square Park will be transformed by Sabra Hummus Co. for the second year in a row into a outdoor Mediterranean Café -- the final leg of an 11 city tour across North America. Hundreds of thousands of free samples of Sabra’s classic hummus have been distributed in 10 major markets.

Attendees can visit the topping bar, where they can top off their hummus with an array of Sabra’s fresh toppings. Chefs will be on hand demonstrating Mediterranean recipes, and visitors can enjoy their snack in a Mediterranean themed village setting, with café tables, umbrellas, Mediterranean music and a fountain.

This year Colombe Jacobson will be on hand in Union Square Park cooking up fun recipes with New Yorkers and passing out thousands of free hummus samples.

Colombe recently appeared on the Food Network in season 3 of “The Next Food Network Star”; she is best remembered for her creatively healthy approach to everyday meals. Named in 2007 as one of Shape Magazines “Woman who Shape the World”, Colombe also coordinates Harvest Time, a non-profit in Harlem that teaches children nutritious, yet practical cooking techniques and recipes.

This free event is sponsored by Sabra Dipping Company, LLC of Astoria, New York. Sabra is (www.sabra.com), a leading U.S. brand manufacturer of refrigerated dips and spreads. All of the products are certified kosher and vegetarian and available across the nation. With over +50% growth in the past 52 weeks, Sabra is leading its category according to recent IRI reports and sparked interest from food industry leaders PepsiCo and the Strauss Group, which own equal shares of the company in a joint venture created earlier this year.